Education System in Desperate need of Change Essay

Sir William Haley once said, â€Å"Education would be so much more effective if its purpose were to ensure that by the time they leave school every boy and girl should know how much they don’t know, and be imbued with a lifelong desire to know it†. If students were guaranteed to leave school with knowing of what they don’t know and the desire to continue learning, the method of learning will be correct. Today’s education system does not give students the opportunity to enjoy what they are learning. The banking method, where students are empty vessels which educators must deposit knowledge into, deprives them of creativity and the desire to learn. No child is given the chance to shine and be unique. Students today are simply being placed on a conveyer belt, sorted, and then labeled according to their so called intelligence. We need an education system that provides a slower learning method, a method where you focus on what is being learned instead of zipping through it, and the freedom to make mistakes as this will electrify and stimulate students to fulfill their potential. We must recognize students as individuals and keep in mind their diverse backgrounds. In â€Å"Lives on the Boundary,† Rose states, â€Å"The canon has intended to push to the margins much of the literature of our nation: from American Indian songs and chants to immigrant fiction to working-class narratives† (100). The messages that are received from the text are crucial. The students need to be able to relate to what they have before them. One of the problems with today’s education system is we are given material to read, memorize, and expected to repeat it back at the snap of a finger. But without the ability to relate and connect with the material, the learning doesn’t take place. Everything that is read or being said is just going through one ear and out the other. By adding relatable texts, you add life to learning. In â€Å"Learning in the Key of Life,† Jon Spayde states, â€Å"people cannot learn what they do not love† (69). When students are reading or learning about a subject they love, they are inspired and motivated to learn more. This alone can benefit the learning process for students. It becomes much easier to grasp concepts learned in class. Today’s education system does not allow all students to thrive in their own way. It is fast paced with limited space for creativeness. We are given large amounts of information at a time and attempt to move as quickly as possible through all that we can. There is never â€Å"time† to stay longer on a topic. The instructors try their hardest to keep the pace, but this way of teaching does not benefit any student. In â€Å"Learning in the Key of Life†, Jon Spayde states, â€Å"†¦we are focusing far too much of our energy and resources on fast knowledge, ignoring all the richness and meaning slow knowledge adds to our lives† (68). When the focus is on just getting through the material, we are skipping over the value and richness of slow knowledge. Instead of zipping through a lesson because it needs to be done by a certain day to move onto the next, the focus needs to be on what is being learned than making a time requirement. Spayde also states, â€Å"You can figure out what you can do pretty quickly, but the ethical understanding of what you ought to do comes slowly†. We need to adopt the slow learning method, without it we are missing out on more than we think. There is so much more to learning than getting through the material, the purpose of it is to benefit and gain from it. With slow knowledge we will achieve this. One of the most important changes that needs to be done is the view on mistakes. In the article, â€Å"How to Make Mistakes,† Dennett states, â€Å"Mistakes are not just golden opportunities for learning; they are, in an important sense, the only opportunity for learning something truly new†. When fear is being put into a student to never make a mistake, their education is stunted. They lose the ability to explore and take the chance of being wrong because they are repeatedly punished for being incorrect. When a mistake is made, students will learn where they went wrong and will then grow from it. The key to progress is making mistakes. The reason we are in school is to learn, but with this opportunity taken away from students their ability to learn is ripped from their grasp. Daniel C. Dennett also states, â€Å"You should seek out opportunities to make grand mistakes, just so you can then recover from them†. Instead of using all of their energy to attempt to be perfect and run from being inaccurate, every student should look for every opportunity to be wrong. Without errors, the students can not accomplish much. If you look at Todays’ education system is in desperate need of change. No student is given the opportunity to show what they are fully capable of. Instead they are told what they can do. They are simply labeled and placed where they â€Å"should be†. But when students begin to pursue their mistakes and soak in the richness of slow knowledge, they will begin to truly learn. Maria Montessori once said, â€Å"If education is always to be conceived along the same antiquated lines of a mere transmission of knowledge, there is little to be hoped from it in the bettering of man’s future. For what is the use of transmitting knowledge if the individual’s total development lags behind? †. If many students are having difficulty learning in the method we have created ages ago, why not change it? The time is now and there is no time to waste. We must refocus this outdated system to insure that the students will have a secure future and keep the standard of living that we have today.

I Disagree with School Uniforms Essay

I think school uniforms are a bad decision for S. S Seward. S. S Seward students should not be required to wear an official school uniform because it doesn’t give the students a chance to express themselves and make them feel happy and make them feel like they belong. I’m also disagreeing because it causes financial problems and bullying. Financial difficulties seem to be a problem with the school uniforms. Schools claim that school uniforms are less expensive for parents; however, school uniforms generally mean an additional cost for parents, who now have to purchase different types of clothing for their children to wear in and out of school. Additionally, since uniforms involve specific requirements, parents may not be able to find uniform options in discount or thrift stores as they could if they had more freedom to choose their children’s wardrobes. Most schools with uniform requirements do, however, provide free uniforms to needy families. Bullying and Violence seem to be another problem with the school uniforms. Some school administrators believe that enforcing a uniform policy will eliminate the problems of discrimination and bullying. But kids will find a way to hurt one another, regardless of what they wear. If they wear uniforms, some children will bully each other over hairstyles or jewelry or shoe choices. They will mock each other for their parents’ professions or their socioeconomic status, no matter what they wear to school. A uniform isn’t an absolute solution to problems of school bullying and negative behavior. It also seems that there is not individual expression involved with the school uniforms. Students in school need to learn to express themselves, and their wardrobe choices are one way of doing this. When every child is forced to dress just like all his peers, he loses his freedom to choose how he wants to represent himself through his clothing. Additionally, some uniforms may conflict with a student’s religious beliefs and practices regarding proper attire. Teachers, on the other hand, may appreciate restrictions of personal expression through clothing, because students dress inappropriately at times. Many people feel that uniforms are a method of reining in the creativity and freedom of expression of teens and kids, and passing on the message that conformity is important. Contrary to popular belief, even with uniforms on, certain children will get picked on by others. Cliques will still be formed and students will find ways such as weight, complexion, and financial status to pass judgment upon their peers. School uniforms are very often unflattering, and it can damage a child’s self-image.

Career in Quantity Surveying

Career in Quantity Surveying Quantity surveyors come in two flavors. There is the PQS, Private Quantity Surveyor, who works in professional practice and the CQS or Contractor’s Quantity Surveyor, who works for a building contractor. The Quantity Surveyor   is responsible for all the financial, contractual and legal aspects of a construction project.   The PQS will provide cost planning advice during the design stage of a project and then monitor the actual costs against the budgets whilst the project is being built.   Building contractors are often paid monthly in instalments on large projects and it is the quantity surveyors job to determine a fair valuation for the work that has been completed.   In addition the PQS will advise the client on a suitable form of building contract. The Contractor’s Quantity Surveyor will be involved in pricing work that a contractor is asked to tender for, letting packages of work to specialist subcontractors and valuing and paying for subcontractor’ s work. In the same way that the PQS provides cost planning advice to the client the CQS provides financial advice to the building contractor. If you think you are more skilled with figures than floor plans then you might think about becoming a quantity surveyor the so called economist of the construction industry.   As a student quantity surveyor, Ruth Smart worked on the McAlpine Stadium in Huddersfield calculating the construction costs.   Listen to what she has to say about her work by clicking on her link.   Hit Back on your browser to return to this page. If you think you are more skilled with figures than floor plans then you might think about becoming a quantity surveyor the so called economist of the construction industry. As a student quantity surveyor Ruth Smart worked on McAlpine Stadium in Huddersfield calculating the construction costs. The major one of this stadium was all of these they are called banana trusses because they are shaped like bananas. The steel wo rk that went into this stadium was very expensive. There is a lot concrete in this building as you can see all the seats. The whole structure is concrete. The seats are put on top of concrete. Steps, huge, huge money. The nicer bits are thing like you know the actual pitch, and the lights all these extras that you don’t think of which need to be priced. The line markings, everything we have to take into account everything, signage, big project. I studied quantity surveying at Leeds and years 1 and 2 was spent in the college learning, year 3 was spent on site at McAlpine Stadium and year 4 was my final year again spent in College. It wasn’t just text book stuff it was things like learning to build a brick wall. What construction was about the actual physical building of buildings. Surveyors who have been educated in Britain are viewed very well overseas. Two months after I graduated I started work out in Johannesburg, South Africa. Which was fantastic lots of exposure. Thrown in at the deep end was great running my own jobs.

In what way and with what kind of strategic choice does the Apple Inc Assignment

In what way and with what kind of strategic choice does the Apple Inc. use to entry into the Nigerian market - Assignment Example Moreover, its establishment into the international computer market brought further success to the company. Apple is significantly known for its iPod, iPad, iPhone, iTunes etc. The company has also manufactured revolutionary OSX operating systems and Mac Laptops (ERGONOMICS, 2013). In the late December 2012, Apple Inc. made a significant entrance into the Nigerian Computer Market as per its international expansion strategy. There are certain variables which drives the company’s successful expansion strategies simultaneously increasing its market share while successfully competing with competitors. Apple Inc. provides remarkable services to its users in Nigeria apart from the wide range of products. These services include support programs on how to use Apple products, manuals provided by the company so as to troubleshoot the problems associated with any of the sold items, technical guidance and system specifications, downloading options of latest software and updates for existing programs and most significantly it provides community facility to its users which enables them to share and discus their ideas and issues with other Apple users (SUPPORT, 2013). This paper aims to critically discuss and evaluate the strategic approach used by Apple Inc. so as to enter into the Nigerian Market. Additionally, it will highlight the reasons for the company’s international expansion and its historical performance throughout the world. Apple Inc. has one of the finest and most advanced range of computers which enables the company to successfully run its strategic activities all over the globe, and therefore these products along with the services shall be discussed. Moreover, the company’s market share and competitive position within the industry shall be analyzed. Whenever a multinational corporation enters into a comparatively new market it has certain reasons and underlying causes for its

Capacity to contract is a concept meant to protect those who are Essay

Capacity to contract is a concept meant to protect those who are disadvantaged in the society Explain - Essay Example Simply stated, a contract may be valid when made by parties recognized by law to be of legal personality be they natural or artificial persons. When the law forbids or limits a party from performing certain activities, any contractual relationships entered into by them to do so become either void or voidable on the basis of incapacity. In some cases, this incapacity is referred to as incompetence. In some cases however, certain classes of persons are only able to engage in contract only to limited extents as noted by Gaylord and LeRoy (2003). Some persons that are considered in these classes include minors, alien enemies, people who are mentally unsound or insane, bankrupts, drunkards, companies, receivers of companies, and partnerships among others according to the United Kingdom’s law. Such incompetence or incapacity in some cases may be regarded in terms of absence of good faith on the other party’s side. What this means is that all sober and sane adults can contract although their actions are controlled to protect other persons from being subject to exploitations. The intention of this measure is to protect those persons who may not be able to make decisions that are to their best interest according to Barnett (1986) and Barnett (2003). The requirement for capacity however can be challenged in exceptional cases such as when the contact with a person who is not of legal capacity regards necessities of life which include shelter, clothing and food. The argument in this case is that certain goods or services are required for human survival and even those who are incompetent need them. In other cases an incompetent party may enter into a contract with a competent party out of social need (Austen-Baker, 2002) as in the case where a teenager purchases from a business person a tuxedo for their graduation. In general,

Three Information Technology Systems Assignment

Three Information Technology Systems - Assignment Example Being able to correlate information across multiple platforms creates a successful environment for combatting crime. Introduction In today’s age of information technology and in the various designs of database creations, members of law enforcement find that knowing how to utilize any number of research techniques will greatly assist in finding information on criminals being sought for various crimes. Criminal databases are also a valuable tool in determining what areas of a city, state or in the nation, require a more robust police presence in order to keep criminal activity down to a manageable level (Hunter & Barker 2011). As part of training for any police officer and for detectives conducting any type of criminal research activities, understanding how each database works and the search criteria required for each, is essential for success in finding and identifying specific people who may be involved in criminal behavior. Three database systems are discussed in this paper: the Integrated Automated Fingerprint Identification System (IAFIS), the National Crime Victimization Survey database (NCVS), and the Crime Mapping system (Cordner & Scarborough 2010). 1. There are a number of ways that these database systems are used by law enforcement agencies within a community policing program to help with keeping down criminal activity. It is important for every community to have some type of mapping system which can show what criminal activity has been taking place over various time periods. In many instances, the police department for any given city will most likely access state information in order to drill down to a city’s information criteria and subsequently, to fine-tune that information to a neighborhood or community (Mazerolle, Bellucci & Gajewski 2005). The state is the main point of access for any type of information concerning census data, land use data, Department of Motor Vehicles data, and any other data that would commonly be required by a state to maintain in some database. From the statewide access point, the city police department may choose to have a professional database designer come in to create a system that can access the state information and combine it with city information in order to be able to create specific pictures or maps of where crime has been more active, such as in number of robberies over a specified time period. This type of mapping is also useful in determining traffic problems that might occur in various spots in the community because of criteria concerning time of day and even the day of the week (Mazerolle, Bellucci & Gajewski 2005). In the case of the IAFIS system which plugs into a national database, the use of the system helps to identify criminals who may be traveling over different cities and even into different states while committing crimes along the way (FBI 20130. If a criminal has been picked up once along the way and been fingerprinted before being put in jail, when he gets out and commits more crimes, he is easily identified, apprehended and put back in jail. While some criminals have not been caught yet, their fingerprints at crime scenes will be retained and attached to the crime so that if ever apprehended, the crime will come up in the database and the criminal finally

Phantom of the opera Essay Example | Topics and Well Written Essays - 500 words

Phantom of the opera - Essay Example In the book, the Phantom is described as a ghostly figure that did not have a nose and had a dressing resembling that of an undertaker. In addition, in the book, he is described as a very thin person, in fact a comparison is made to a skeleton. The Phantom possesses an ugly yellow skin, together with deep set eyes that glow in the dark (Leroux 13). The book denotes the Phantom to have been having 3-4 long black hairs which hung down from his forehead. In addition, the books describe the Phantom as having a head that constantly changed at will. In comparison to the movie, the Phantom is seen as a seemingly genuine and caring person. In contrast to the book, the movie brings out the Phantom as not that scaring and demon like (Joel). In addition, instead of a disfigured person, in the movie, the Phantom is seen as handsome shaped man that wore a beautiful white mask. In regard to the lair, in the book, it is described as being a dark area except for some area on the floor which had a shaded lantern. The lantern in the book shines on a gushing fountain set positioned in the wall (Leroux 19). The wall had water splashing down it, and the water disappeared under the floor. Furthermore, it also had black demons that stirred fires in the book. It is described as having a nightmarish darkness, including tapestries on furniture, walls, vases, candlesticks and flowers (Leroux 21). In the book, Daae is seen as seen to be in a chaise lounge, which is a simple bedroom that contained a mahogany bed plus cretonne hangings existing on its walls. In the book, the room basically looked like a funeral room. In comparison to the lair in the movie, it is portrayed as a beautiful place. The walls of the lair in the movie are seen as gray, though had candles placed everywhere that cast glow on the existing brick (Joel). In addition, the antique candlesticks plus the candelabras had been placed everywhere, books placed all around, silk curtains draped about, plus also had the art

Youth on the Move. An Entrance Review Program Essay

Youth on the Move. An Entrance Review Program - Essay Example They tend to think of their families, of their jobs (for those who are working on a part time basis) and other financial matters. With this reason, a number of non-government organizations have been trying to look for possible solutions on how to assist these aspiring high school or college students. "Youth Sessions: An Entrance Review Program" can play a very important role in the achievement of these goal. This specific program deals more on the incoming high school and college students. This specific program aims to offer series of review sessions with the incoming high school and college students. More specifically, this program is aimed at: These students are those who, because of financial difficulties, were forced to stop from schooling. Now that they are about to continue their education, they really need this review session so that they may be updated with various school lessons. This program will also serve as a review for the lessons that they might have forgotten.. 2. Assisting the students who have just graduated from primary school or from high school. These students are those who have just graduated from primary and/or secondary school and are aspiring to go to a reputable university but will need to pass the entrance exam first. Methods and Strategies The role of this program is to provide a series of review sessions that will tackle the four major subjects in school - Mathematics, Science, English or Language and General Knowledge. A total of eight (16) teachers who can work on a part time basis will be the most important tool in this program. Two teachers will be teaching one subject matter everyday (one every half of the day). So, eight teachers will be teaching in the mornings and eight teachers in the afternoon. Each subject's session will last for one hour a day and will be done every Saturdays and Sundays and will run for two months. The days are chosen purposely so as not to affect the regular teaching schedules of the teachers. This also to accommodate the aspiring student-participants who are working on weekdays. So in a year's time, there will be 6 entrance review sessions. The teachers (because this is an NGO project) will be informed before hand that they will be doing this, not because of the salary, but because they are willing to help the youths. Nevertheless, these teachers will still be given transportation, food and other utility allowance. Meanwhile, the teaching materials - markers, white boards, pens etc. - will also be provided. These are the most basic teaching materials that will be shouldered by the program. Since the agency has already a room and LCD projectors that can accommodate a good number of students, the venue and the screens will not be a problem anymore. This program will also be providing lecture kit/manuals for each of the students which has a target number of 20 students per teacher per session. So, there will be 80 students for every 2-months review session. And a total number of 360 students will be reviewed in a year. The qualified students who can avail of this program will be base upon the economic status of the family. The facilitators will be verifying (from the records that the students will be presenting) if their family is really below the

Comparative politics research project Essay Example | Topics and Well Written Essays - 3750 words

Comparative politics research project - Essay Example In the last twenty seven years Brazil has made itself well known for its participatory institutions. The Brazilian economy has been going through a phase of boom and a big section of the population has moved above the poverty level and entered the middle class. Towards the beginning of this paper I shall discuss the economic situation in Brazil in the early years of the twentieth century when there was military regime. The process of urbanization had started to take place in the final years of the military authoritarian rule. The condition of the poorest section of the population was grave since they were suppressed and neglected. In the later part of the paper I shall elaborate on the living conditions of the poor, which has improved gradually since the democratization. But before moving into the discussion of the main issues presented in this paper, I shall briefly discuss a few terms, the understanding of which is important for the reading of this paper. This paper deals with the process of democratic transition in Brazil and addresses the question whether the incidence of reduction of poverty in Brazil is directly correlated with democratization in the country. Literature review Numerous researches have been conducted about the economic situation of Brazil and its democracy and it is evident that there is an economic link but none has specifically given conclusive evidence of the democracy link to poverty and its correlation. According to a report by the Network of Democracy Research Institutes (NDRI, 2006), Brazil is one of the Latin American countries that has fought poverty after its democratization and hence indicating a link between poverty and democratization. The same link is supported by Fukuyama, Diamond and Plattner (2012) who discuss the relationship in detail and sheds more light into there being a relationship between the two in Brazil. According to a paper by Avritzer, with the onset of democracy the poor could take part in the decision making mechanism of the country which improved the representation of their interests in the policies set. It helped them to have greater access of the public goods leading to better living conditions of the poor. Research Question The Democratization of Brazil took place between the years of 1985 and 1988. In 1988, the transition was finalized by enacting â€Å"a new democratic constitution.†2 The Constitution framed in 1988 paved the way for certain important changes in regard to civilians’ access to social services as well as creating participatory institutions. In 2012, approximately twenty eight million people could be lifted out of severe poverty and the middle class has expanded with some thirty six million people joining the middle class3. The research question is â€Å"Is the democracy in Brazil the cause of poverty reduction?† . This paper would also deal with the other question that re-states the research question, i.e, â€Å"Is there a correlation between democracy and poverty in Brazil?† Terms involved in this paper This paper talks about the democratization of Brazil and the consequent reduction of poverty in the country. By democracy we imply â€Å"a political regime with free competitive elections , without major prescriptions and with universal adult suffrage†4. In a democratic country the citizens enjoy â€Å"freedom of speech and the press, freedom of political association, and individual civil rights†

Macroeconomics Essay Example | Topics and Well Written Essays - 1000 words - 2

Macroeconomics - Essay Example Both are equally bad for the national economy. Current GDP, Inflation and Unemployment Rate The US GDP in year 2012 is estimated at 15.68 trillion. Real GDP in the US increased by 3.6 percent annually in the third quarter of 2013 over second quarter and the inflation rate is estimated at 1 percent in the month of October, 2013 that is lowest since October 2009. Similarly, unemployment rate is estimated at 7 percent in November 2013 down from 7.3 registered in the previous month (US Inflation Rate). Unemployment Rate in Past 10 years The following graph taken from the Bureau of Labor Statistics provides unemployment rates for last 10 years period in the US (Source: http://data.bls.gov/timeseries/LNS14000000). It is interesting to note that during boom period of economy between 2003 and 2007, unemployment rate continued to slide. Post financial crisis it began rising rapidly and went up to almost 10% during 2009 and 2010. As of now it is hovering around 7 percent. Inflation Scenario in Past 10 years The US Federal Reserve states, "Inflation is a general increase in the overall price levels of the goods and services in the economy" (Federal Reserve). The Fed takes into account several price indexes while calculating inflation. The monetary policy is governed by the Federal Reserve and it aims at achieving maximum employment, low inflation and moderate long-term interest rates. The following graph shows inflation rates for last 10 years in the US. Source: http://www.tradingeconomics.com/united-states/inflation-cpi It is amply clear that inflation rates vary significantly in last 10 years. During financial crisis, it touched to as low as -2 % in 2009 and prior to that it was at its peak at 6 percent in 2008. For last several quarters, the inflation rates are hovering between 1% and 2%. The Federal Reserve employs tools of monetary policy to control inflation and bring down unemployment rates as its major objectives. Monetary Policy Influences Inflation and Unemploym ent Usually, the Federal Reserve influences the federal funds rate that banks charge each other for short-term loans. These changes in short-term rates are eventually passed on to the businesses and households for their borrowing needs. Short-term rates also influence long-term rates such as residential mortgage rates, car loans etc. When the federal fund rate is reduced it triggers demand for goods and services. More demand for goods and services tend to generate more employment reducing unemployment rate that exist. Higher demand of the goods and services will also push the wage increase. Post 2007 financial crisis, the Federal Reserve took drastic steps to stabilize financial system and thereby the US economy. In this process, short-term interest rates were brought to near zero. Low interest rates aim at supporting businesses and households to finance new spending and thereby boost the economy and reduce the unemployment rate. However, in this process, there is possibility that i nflation rate would also start going up. As far as inflation rate is within the targeted rate, the Fed rate will keep using the tool of lowering the interest rate to boost the economy and generate the employment. The moment inflation starts exceeding the target rate, the fund rate will move in the reverse direction to cool down the economy and thereby control the inflation rate (Monetary Policy). Post 2007 financial crisis, when the economy was shattered the Fed resorted to the

Communication Studies Essay Example for Free

Communication Studies Essay This blog is for students of the Community College of St Vincent the Grenadines who are to be entered for CAPE Communication Studies examination in May 2008. The blog contains information about the course syllabus, administration and assignments as well as the course content. Wednesday, March 05, 2008 The expository presentation for CAPE Communication Studies Internal Assessmblies The presentation has two distinct parts * A FACTUAL presentation on an aspect of your portfolio theme * A presentation about your research including an evaluation of two sources of information used to prepare your factual presentation. It will have all the following 6 elements present 1. An introduction (statement of topic) In the introduction you will give a brief explanation of topic/ theme and a preview (with a thesis statement) of what you are going to cover. For example. My theme is Returning Migrants to St Vincent. Returning migrants or returnees are a group within the population of St Vincent who have spent a significant time away from the island and have then returned to permanently settle again. Returning migrants often are retired from their previous occupation which they pursued in a more developed country such as the United States, Canada or Great Britain or they have been working in another Caribbean state. According to statistics from the Customs Department given to me by Mrs B Chalres in an interview 4361 people claimed the concession for returning residents in 2005. Returning migrants experience 5 phases of adjuststment when returning which can be termed as â€Å"culture shock†. Theme ; Returning Migrants to St Vincent. a group within the population of St Vincent a significant time away from the island returned to permanently settle retired from their previous occupation (the United States, Canada or Great Britain) OR working in another Caribbean state. Customs Department (Mrs B Charles) â€Å"4361 people claimed the concession for returning residents in 2005†. Returning migrants experience 5 phases of adjustmentwhen returning which can be termed as â€Å"culture shock†. 2. A rationale In the rationale you need to explain why you picked the theme and it can form part of the introduction. In the rationale you should mention any personal interests, current academic links and future career plans which influenced your decision to choose the theme For example I chose the theme returning migrants to St Vincent and specifically to focus on culture shock because I am a wife of a returning migrant. I have a BSc honours in Sociology and the concept of culture shock is part of socio-cultural studies carried out by Kavelo Oberg 1958. In the future I will be submitting my Masters thesis on this specific issue. 3. Discussion of issues The discussion of issues is the factual presentation about the theme and its narrowed focus based on the thesis statement. It should have a distinct organisational pattern and you should aim for one of the expository structures such as cause and effect, process analysis, analysis by division, classification etc (See Writing in English) It should also be referenced and include any research findings. You will also need to give a conclusion to your factual presentation as a sort of sub conclusion don’t wait until the end Here is an example of a possible outline for my example presentation (not all of it). It uses the organisational pattern of process analysis Remember you cannot read from a script! Culture shock 5 phases Honeymoon, rejection/ regression, conformist, assimilation, reverse culture shock Honeymoon Centre for Overseas Travel â€Å"the tourist phase† Questionnaire (300 returning migrants) 78% not feel â€Å"tourist† 82% â€Å"elated† Rejection Oberg – frustration etc Questionnaire 50% wanted to return after 3 months, Reasons, poor service, backward attitude, nothing to do, boring Interview Dr Sheridan Mental health presentations tend to be in 1st 4 months of return. 4. Challenges of research You need to discuss what difficulties you faced in preparing your factual presentation. If you did not have any difficulties then just explain why. For example (in note form) Questionnaires – time consuming, identifying sample, Other sources no central data on returnees, newspaper articles useful Academic research not on St Vincent 5. Evaluation of two sources For this aspect of the presentation you need to discuss your research. The two sources need not necessarily be given as a reference in the presentation but they should be relevant. You should try to select two different types of data source e.g. a newpaper article and an interview. You may want to very briefly summarise all your sources before evaluating two for reliability and validity. Please see other parts of the blog for information on reliablity and validity. For example (in note form) Secondary sources: academic text books and journals, local and international newspapers and magazines, web sites: international public organisations e.g. Peace Corps general sites e.g. Wikipedia Primary sources interviews of experts in St Vincent questionnaire of returning migrants. Questionnaire of returning migrants Reliable: primary data source, research method suited to collecting data for social research Valid: Problem with sample size as total population of RMs unknown Problem with generalisation as differences between UK, US and other RMs more research needed. Overall reliable and reasonably valid The Experience of Return Migration: A Caribbean Perspective, Joan Phillips and Reliable Denis Conway, Ashgate Press, London 2005 Author expert Phd Social Anthrop. Specialised Caribbean writer – Canada Publisher: reputable, specialst academic main interest Social research Valid Recently published Problem no reference to St Vincent Overall general but very reliable and valid source 6. Conclusion The conclusion should be slightly different to the internal summary conclusion in your discussion of issues. At this stage you can express a personal view or put forward a possible solution. For example (in note form) Returning migrants YES culture shock 3 ways Honeymoon Rejection Conformist NO assimilation Solutions Programme – promote overseas, keep in touch, Information government FINALLLY See my other post about the reseach using the internet for idea. Make sure that you are aware of the requirements for acceptable notes during the exam and be familiar with the marks scheme it is not only content that is marked but also presentation skills.

Future of Rural Communities Essay Example for Free

Future of Rural Communities Essay Will today’s small rural towns be the ghost towns of tomorrow? Will what’s now a moderately busy main street be overtaken by grasses and tumbleweeds? According to the CEDS â€Å"Comprehensive Economic Development Strategy†, which was compiled in 2003 by the South Central Economic Development District, Franklin County ranks last in housing unit counts, wage and salary income, employer establishments. County population has declined over 34% from 5,449 in 1960 to 3,574 in 2000. Is the future of Franklin, Nebraska a steady decline with an end as a ghost town in the future? Franklin has a chance to reverse this trend with lots of community involvement, and by taking immediate action. There are many obstacles in the way of meeting the goal of making our small communities more livable and desirable. In the case of Franklin, there is a core group that has been in charge for many years and that is not easily convinced of the need to change. â€Å"Why change what has worked for many years? is only one of the questions that are heard many times. People don’t understand that in order to attract new families to move into our community, there has to be something to draw their attention to the area. Resistance to change is one of the greatest obstacles people that try to introduce change to small towns face (Gorman). Here in Franklin, ideas are often turned down, only because they may have come from an â€Å"outsider†. In this small town, everyone that has not been born in the community or in the next few towns up or down the river valley is an outsider. Unfortunately a distrust of strangers and their motives can be a great hindrance when making an effort to encourage growth. Massive change in a community often requires a great financial effort, and funds that are not readily available to communities. Often the city council votes against a project because of lack of money in the community. They are unaware that there may be grant money available for community improvement projects, or that someone in the community may feel strongly enough about a project to finance it with a donation. Problems must be dealt with honestly in order to find solutions that work. To turn ideas into concrete plans, a professional economic planner may be needed. There may be people within the community that are already equipped to do the necessary research and work with the many State-run and private organizations that are available to assist with rural development. Another option is to get together with other towns that may face the same problems, or have already taken forward steps to becoming a thriving community. Another secret to success lies in supporting existing businesses and encouraging entrepreneurs to follow their dreams (Brhel 1). A local bank that is open to working with new and existing businesses can be a great asset in keeping businesses in town and gaining new business ventures. Filling empty storefronts on main-street and keeping existing businesses open is a vital part of keeping downtown alive. Making a plan for business succession is another priority. There needs to be a plan for what happens when owners of existing businesses retire, in order to keep these businesses from permanently closing. Isolated counties may not be able to attract large businesses, due to a lack of skilled workers. It may be wise for small towns in these counties to attract families with an array of recreational opportunities. (Duggan, 12) Many workers are not tied to their office anymore; telecommuting and the internet give them the choice to live where they want to live. Making a community an interesting place with many recreational opportunities and marketing these opportunities can interest new families. The promise of affordable living with a great quality of life could act as a magnet to newcomers. There are many requirements that have to be met in order to turn a small rural town around. It takes people with a vision to see a potential in such a town. The community needs to pull together and find a group of volunteers that are also concerned with the community’s progression (Brhel, 2). It helps to find volunteers that are involved only in a limited amount of activities, since â€Å"professional volunteers† are often stretched so thin that they do not have the necessary time and energy that needs to be invested in community activism. A strong leader is needed to encourage volunteers but who is also able to deal with city and state officials. Franklin has found such a strong leader in Jim Gorman, who only moved to town about three years ago, after marrying Randee Emerson, a longtime Franklin resident. After living here in the community for a while he noticed that there are many individuals within our community that are quite willing to work hard for the community. He also noticed that there are many civic and other organizations in town that are basically idle or inactive. He founded the County Stimulation Initiative for Franklin County (CSI Franklin), an organization that is concerned with stimulating the growth, and improving the health and well being of our community on an economic and quality of life basis (Gorman). Jim Gorman is active in a number of organizations that have the economic growth of rural towns at heart. His activism in this town is strengthened by his being associated with the South Central Nebraska Economic Development District, a consortium of twelve rural Nebraska counties who see improving rural economies as a regional rather than purely local issue(SCEDD). CSI Franklin is what Gorman calls his group. They have already taken action in modernizing some signs at the local museum, and are now working on new museum exhibits and on the preservation of current artifacts. The Franklin Museum now also offers broadband internet access that was made possible with the help from Glenwood Communications. A new community website will help market the city of Franklin, and hopefully instill an interest in people to relocate to this area. Gorman states he hopes that by marketing our fantastic hunting opportunities, and our wonderful quality of life, marketing the modern workplace with broadband internet access for telecommuters and new businesses, people will be attracted to this area, and we will see an influx in people moving to this area. Possible future projects include restoration and renovation of the Dupre Music Hall, a historic building in the middle of the Franklin City Park and the Lincoln Hotel, a three story structure that was built in 1918 and is in dire need of repair. Both buildings are not usable at this time, but would make wonderful community centers. Making either one of them useable would be a great enrichment to this town. It would also instill a sense of pride in the people of this town, which might make them more likely to volunteer for community improvement projects. With a handful of dedicated volunteers, a good leader, and a solid plan, Franklin has a good chance of not only survival, but may even have the opportunity to flourish. There are many resources available to us and we need to make good use of them. Organizations like CSI, SCEDD, the University of Nebraska Rural Initiative are there to assist with these activities, and people like Jim Gorman are essential in reaching our goals.

Boston Consulting Group Matrix (BCG) Explained

Boston Consulting Group Matrix (BCG) Explained The Boston Consulting Group (BCG) growth-share matrix is a very vital inclusion in marketing or strategic management. The Boston Matrix developed by Bruce Henderson in the early 70s of the Boston Consulting Group. Even thou considering the flaws in the model, the Boston Consulting Group model is one of the most famous portfolio management tool implemented in product life cycle theory. It can provide effective guidance towards resource distribution. The BCG matrix works on two variables: market share and market growth. This variables point at the status of the organisation. It can be also stated as, products which have a greater market share or fall in the fast growing category can yield higher profit margins. It basically serves four distinctive purposes: It can be used to categories products portfolio in four types namely Stars (high growth, high market share) , Cash Cows (low growth, high market share), Question Marks (high growth, low market share) Dogs (low growth, low market share); it can be used to prioritize products in the products portfolio; classifying products on the bases of cash usage and generation; helps generating strategies to tackle possible product lines. Hence, the BCG model proves to be a useful analytical tool to value a companys product ranges. The four cells classified in the BCG are: Stars This category holds the market leaders which also have greater market share. The products in this category generate large amount of income but also require heavy investment to sustain market share rapid growth. Cash Cows The products in this category basically have high market share in an already developed market. They generate high profits and generate good cash flow. Such products do not require much investment as they are already established products. Question Marks Question marks are products which fall in a high growth market with relatively low market share. Such products require considerable investment to hold and increase the market share. The return on investment is also low due to the lack of market share. Dogs Dogs thrive in a low growth market with a low share. They do not generate any effective profits for the company and show little signs of growth. Such products should be generally liquidated. Although BCG matrix is a well-known tool for portfolio analysis, it has numerous constraints too. Some of them are: The foremost and important problem is how to define the market and collection of data regarding a products market share. It is not necessary that a product with a high market share result in profitability at all times. The model only works on two aspects namely market share and market growth. Businesses with low market share can also be profitable. It only rates the products on the bases of one competitor i.e. the market leader. It overlooks small competitors with high rate of growth. It overlooks the effects of synergy between strategic business units. Internal and External Audits The marketing audit forms a very core part of the marketing planning process. Audits are undertaken at the beginning of the plan, as well as at fixed intervals during the execution of the plan. The marketing audit consists of both internal and external influences on marketing planning, also considering the review of the plan itself. Many tools and methods are available to undertake such audits, e.g. SWOT analysis which can be used for auditing internal as well as external environment. Altogether such marketing audits help evaluate the opportunities and threats, and help the marketing heads to assess and make necessary changes to the plan. Many a times when things start going downhill in a company in ways like falling sales, weakening margins, reducing market share, the need for an audit spurges up. Management often overlook the actual problem and work towards the wrong symptoms. Launching of new products, reducing costs, cutting costs are some of the tactics used. Such measures are highly ineffective, if core problems are not addressed. Such problems have to be effectively identified and auditing helps in defining such problems. Internal Audit Internal audit consist of controllable variables in a firm. Internal audit helps in evaluating the strengths and weaknesses of an organisation which provide certain advantages and can relate to the needs of the specific target market. Strengths can be classified as internal factors which can support an organisation accomplish its objectives or to reduce threats. Weaknesses are factors which may hamper the organisational growth and foil organisations from achieving their targets. Some of the areas of internal audit in order to analyse the internal factors of a company are:- Resources, sales, market share, profit margin, costs, marketing procedures, marketing organisation, marketing information, marketing mix variables as : Products, Price, Distribution, Promotion. External Audit External audit is related with the uncontrollable variables, outside the firm such as the market, the competitor, etc. The external audit is concerned with factors such as political-legal, economic, social-cultural and technological (also known as PEST or STEP), with these the ecological and competitive factors which may stand opportunities or pose threats. An opportunity can be termed as an external factor which the company can exploit to gain higher profits margins. A threat can be any external circumstances that could curtain organisational performance. Areas of analyses for external audit include information regarding customers, suppliers, partners, market share, technical standards; customer feedback through surveys, suggestions, complaints; government, academic or syndicated studies of the market, the industry, competition; industry groups; employees, suppliers, and other partners; media and online reports; special interest group (Woods, 2007)*. SWOT TOWS It is very an important part of planning to understand the environment an organisation operates. SWOT analysis summarises a companys strengths, weaknesses, opportunities and threats. SWOT analysis is a tool for auditing a company and its environment. It is conducted at the initial stage of planning and helps point out the key issues. SWOT is an acronym used to define Strengths, Weaknesses, Opportunities and Threats which are strategic factors for a company, where the strengths and weaknesses form the internal factor, opportunities and threats are external factors to the firm. Where SWOT analysis is a tool used to identify business strategies for an organisation to adopt. It comprises of specifying and grouping together internal organisational strengths and weaknesses and environmental opportunities and threats. In real life scenario this is not so viable as although having all identified all the information in hand, the problem arises of what to do with the information. Whereas, the TOWS matrix is a mechanism which helps in explaining the strategy rather than just helping in its generation. The TOWS matrix (Weihrich, 1982)* presents a mechanism for facilitating linkages and presents a framework for identifying and formulating strategies. In order to conduct Strategic management, brief market research needs be carried out using accurate information systems to evaluate key issues in the company and environment. Factors such as: Market Research External and internal which may affect a company. Target customers. Driving forces behind sales trends. Company Research Information of company resources assets, I. P., etc. Information of company capabilities. Competition Research Competitive edge. Needs of products and services. The information thus collected needs to be scanned and evaluated into four elements: strengths, weaknesses, opportunities and threats, where in opportunities and threats are used to analyse the external factors and strengths and weaknesses are used to analyse the internal factors. It is very important to bear in mind that internal and external factors should clearly distinguished, as it may obscure both the management approach and decision making body. The SWOT TOWS process can carry on till the time the body feels it is productive, as long as the information is properly evaluated and refined by discussions and arguments. At the end, the points put forward should be agreed by the whole board on which points to reject and which to retain, so the final gird will contain only the key strategic marketing external opportunities and the key strategic internal strengths and weakness. As concluded by Tony Proctor (2000)* with his case study on over 50 organisations, that practising such tec hniques have helped the organisations in gaining greater insights in the process of strategy creation and have helped structure their thinking process and have helped them profoundly in coming up with better strategic ideas. Segmentation, Targeting and Positioning process The STP process is a very important process in a marketing strategy as it helps the organisation in creating personalised marketing mix packages which target specific group of the market segment with similar characteristics and needs. The STP process consists of three main activities: market segmentation, market targeting and market positioning. The level and category of segmentation process employed varies significantly depending factors like Dimension of the organisation Point at which it is carried in the marketing planning process Financial position of the organisation Current market position Segmenting targeting positioning (STP) consist of different steps as stated by Pelsmacker and Geuens (2007)* namely, definition of segmentation criteria, definition of segment profiles, assessment of the attractiveness of segments, selection of target groups, definition of the desired unique position in the mind of targeted consumers. The STP implementation begins with defining potential factors based on which segmentation of the market can be carried. The market segments created should further be divided in to generalized subgroups, in which the members of one group should respond identically to marketing stimuli and be different in their reaction to such stimuli from members of other segments. For example, the furniture market can be disturbed into different groups such as home and business market. Further division of these segments can be carried out such as, home market can include segments like student home furniture, classic furniture, design furniture etc.; likewise business segment can be divided into office furniture, hotel furniture etc. In the next stage, Points in each segment can be combined to form segmentation profiles. On the basis of identified segmentation profiles, their attractiveness can be assessed. The attractiveness of the segments depends on many factors like the size and forecasted progression of sales, buying power and competition amount targeted for the segment. Considering the analysis of segment attractiveness, a number of target groups will be selected which will be focused upon, keeping in mind the companys strengths. This process is called targeting. Further objectives, strategies and tactics created will circle around these particular groups. In the end, the organisation has to create a unique and appropriate position for its product in the mind of the target group. Positioning can be defined as how a product is perceived by the target group based on its important attributes. Positioning is one of the fundamental element of marketing strategy and of marketing communications.

Essay --

Adolf Eichmann Imagine a life of hiding in fear from being killed and hunted down, which is what the Holocaust was. During the Holocaust everyone believes that Hitler is the one to blame. This is partially true, he does deserve most of the blame yet Adolf Eichmann shares some of it being one to help send over 6 million Jews to death in centration camps. It all started while Eichmann was a little boy. Adolf Eichmann was born on March 19, 1906 in Solingen, Germany. He and the rest of his family moved to Linz, Australia while Adolf was in Grade School. Believe it or not his best friend growing up was Jewish. His mother died while Adolf was at a young age and his father remarried promptly after. Adolf was the only one to fail out of his high school and not graduate of his family (Ruth 10-12). Adolf Eichmann’s father put him into a school to become an engineer out of desperation for his son to succeed. Adolf Flunked out of that school just as he had in high school. His family thought of him to be a disappointment. His father started a mining company and employed Adolf but he didn’t do well at that job either. Adolf’s father pushed him to excel but Adolf just had no desire to work. Adolf would soon leave the mining business and join the army rather than to stay and work for his father (Ruth 12-15). Adolf Eichmann joined the army in an effort to alleviate boredom but ended up getting bored. He thought that it was repetitive, doing the same thing every day, all day. He told his drill instructor that the only reason he was doing so well was because his father would not buy him some new gloves and he was angry because of that. His anger made him surpass the rest of the soldiers. Adolf was promoted to the Austrian Legion. The Austrian L... ...ny responsibility for his father's actions and is content with the penalty the trail gave his father. Ricardo was the youngest of Adolf's sons. (Coffee with Eichmann Ynet) Adolf Eichmann was found guilty of his crimes against Jewish people and was sentenced to death. Eichmann was hung on June 1, 1962. He was cremated and his ashes were put in the middle of the sea off the coast of Israel. His final words were very long. He talks about how he was just following orders which is true but that doesn't make it any more right to aid in the killing of over 6 million Jews. Eichmann said, â€Å"To sum it all up, I regret nothing." (Coffee with Eichmann (Ynet) Eichmann was truly evil and deserves a lot of the blame. He deported the Jews to the concentration camps. He was involved in sending over 6 million Jews to their death. He was a coward and fled the country after the war.

The Year 2000 is Coming! :: Millenium New Year 2000 Essays

The Year 2000 is Coming! Here we are close to the dawn of the millennium. An even 2000 years has passed since man has decided to start counting. That has to be significant, doesn't it? Conspiracy theorists, self- proclaimed prophets, and doomsayers can take this opportunity to spread rumors of world destruction or take ancient prophecies and interpret them to their liking. Life must be getting boring or over stimulating for these folks. There are so many different groups spreading awareness in preparation for the millennium. One can obtain knowledge on this subject by contacting a group who call themselves TEOTWAWKI (an acronym for the end of the world as we know it), Armageddon, or on the countless Y2K websites. There are many people involved in the frenzy surrounding Y2K. We have a Y2K coalition right here in Arkansas. The citizens of Harrison have formed a group called Y2K watch. Around one hundred people meet bimonthly to discuss strategies for getting through the millennium. They have even attracted outsiders. Jerry and Carolyn Head moved from a Dallas suburb to Harrison to escape the millennia madness. They have stocked up buying a generator, livestock, and hundreds of toilet paper rolls. They claim to just be â€Å"planners† and not part of the Y2K worriers in which "most of them are nuts". Y2K,which stands for year 2000, is the confusion of our computer systems when the clock strikes 12:00 on January 1, 2000. When computers were first developed they were the size of small rooms and stored data on thousands of punch cards made out of cardboard. To save space, engineers used two digits to indicate the year. Now that we are approaching the year 2000, they realize the ambiguity of the year being 00 will apparently throw all of the computers off. Many people have declared this a disaster. One family in Ohio has really gone to extremes. They have bought the usual for survivalists, a generator and food (a years supply). In addition to this, they have invested in a waterbed in case the water companies crash and are unable to distribute water. Y2K drills are frequently practiced in the house to ensure all the appliances will work with the generator. The mother has tried to raise awareness among the community and cannot understand why the Girl Scout leader turned down her offer to lecture on the subject.

Euripides was accused by his contempories of being a woman hater. Why E

Euripides was accused by his contempories of being a woman hater. Why do you think this was so, and how justified do you think the accusation was? Question -------- Euripides was accused by his contempories of being a woman hater. Why do you think this was so, and how justified do you think the accusation was? In your answer you should consider not only how Euripides portrays his female characters, but also the sentiments expressed in the plays and the contempory view of women. Answer ------ Euripides definitely had an opinion on woman that was not shared by many other play writes. Whether it is hatred or not, women play a major role in a Euripian play. Their role in society of that time was a great contrast to that of the men. Compared to today, women were miles apart from men; they were not even considered citizens of their region. This is obvious in the chorus where in the Electra, Medea and Hippolytus there is a chorus of women. This was unheard of in the time when the plays were written. A chorus is typically made up of wise men of Athens, therefore making it up of women would in that age, be very controversial. In Medea the chorus side with her and Medea makes the chorus swear to silence. Therefore she can confide in them without having to put a face on. The image put across here is that the woman team up against the man. The chorus being women, side with the feminist Medea. "I heard her sobbing and wailing," the chorus talk about the true Medea that is hidden under her facade. The same is true in the Electra. The chorus is made up of country-women of Mycenae, who also side with Electra. When Electra moans about not having a gown or riches to go out and enjoy herself, the chorus offer a way out. "Borrow from me a lovely gown, closely woven, and a gold necklace." The women are on her side, they try to persuade her to be like all the other women and go out partying. Electra wants none of this and aims to gain more self-pity by forcing herself to stay at home, doing all the work. Euripides writes her to be an attention seeking noble woman, who has married the peasant to make a statement. Not the most likeable of characters. In the Hippolytus, there are two choruses. One made up of huntsmen who follow Hippolytus and the other of women from Trozen. They support what they represent. This shows a contrast ... ...My boy, the oath you gave me, you'll never break that?" The Nurse whines to Hippolytus hoping to get her own way. "Oh, I clasp your knees and beg you," The Nurse's stubbornness to try and please ends up leading to Phaedra dying without honour. Euripides begins his plays often with erratic women, ie Electra, Medea and Phaedra. They have serious issues and seek vengeance, with the exception of Phaedra who is the cause of a vengeful attack; Theseus killing his son, Hippolytus. There are never any heroic women or women that we feel sympathy for. The only woman who is in the slightest way victimised is Clytemnestra. Electra murders her in revenge for killing her father Agamemnon. This is made obvious in the play and Clytemnestra's bad relationship with her daughter Electra does not show her in a good light. We feel sympathy for the self-inflicted widow, when she describes what she has gone through. "Then her father cut her soft white throat-My Iphigenia." Out of all of Euripides' female characters, she contains the most sentiment and emotion. In summary, apart from Clytemnestra, the lady characters are mad psychopathic women, with hidden depths, morals and loyalties.

Anatomy: Dermis

The dermis is composed of the papillary layer and the ___________. | epidermis| | cutaneous plexus| | hypodermis| | -reticular layerThe reticular and papillary layers together compose the dermis. | What structure is responsible for the strength of attachment between the epidermis and dermis? | stratum corneum| | basement membrane| | -epidermal ridge| | stratum lucidumThe deeper the epidermal ridge, the stronger the attachment. | The type of cells that form the strata in the epidermis are | Dendritic cells. | | -keratinocytes. | | adipocytes. | | melanocytes. | fibroblasts. | The tough â€Å"horny† superficial layer of the epidermis is known as the | stratum spinosum. | | stratum lucidum. | | stratum granulosum. | | -stratum corneum. | | Stratum germinativum. | Large quantities of keratin are found in the epidermal layer called the | stratum spinosum. | | stratum lucidum. | | stratum granulosum. | | -stratum corneum. | | stratum germinativum. | Water loss due to evaporation of fluid that has penetrated through the skin is termed ________ perspiration. | sensible| | latent| | -insensible| | inactive|The layer of the skin that provides a barrier against bacteria as well as chemical and mechanical injuries is the | dermis. | | stratum corneum. | | -epidermis. | | subcutaneous layer. Water loss from insensible perspirationIs approximately . 5 liters a dayThe epidermis of the skin is composed of which type of tissue? keratinized stratified squamous epitheliumThe layer of stem cells that constantly divide to renew the epidermis is the| | is approximately 0. 5 liters a day. | | depends on apocrine sweat glands. | | is negligible. | | always exceeds sensible perspiration. | is too small to be measured reliably. | | Stratum germinatiumThe protein that reduces water loss at the skin surface isKeratinWhile walking barefoot on the beach, Joe stepped on a thorn that penetrated through the sole of his foot to the dermis. How many layers of epidermis did the thorn penet rate? 5From what structure does sensible perspiration occur? Sweat glandsCell divisions within the stratum __________ replace more superficial cells which eventually die and fall off. GerminativumThe cells of stratum corneum were initially produced in the __________. tratum germinativumMelanocytes _____________. store melanin in melanosomesThe primary pigments contained in the epidermis arecarotene and melanin. An albino individual lacks the ability to produceMelaninMelanin is produced by melanocytes within the stratum ________. BasaleThe dark pigment melanin is produced within __________. MelanocytesThe layer directly beneath the epidermis is the __________. DemisCell divisions within the stratum __________ replace more superficial cells which eventually die and fall off.GerminativumWhich of these is not an accessory structure of the skin? DermisThe epidermal layer that consists almost entirely of keratin is the __________. Stratum corneumThe cells of stratum corneum were initially produced in the __________. stratum germinativumEach of the following is a function of the integumentary system, exceptSynthesis of vitamin CThe two components of the integumentary system are thecutaneous membrane and accessory structures. the type of cells that form the strata in the epidermis rekeratinocytesThe tough â€Å"horny† superficial layer of the epidermis is known as theStratum corneumLarge quantities of keratin are found in the epidermal layer called theStratum corneumWater loss due to evaporation of fluid that has penetrated through the skin is termed ________ perspiration. InsensibleThe layer of the epidermis that contains abundant desmosomes is theStratum spinosumThe most dangerous type of skin cancer is termed ________. Melanoma**Skin cancer that starts in the stratum germinativum is called ________Types of skin cancers includesquamous cell carcinoma, malignant melanoma, and basal cell carcinoma.Children in northern regions experience months of inadequate sun light exposure on the skin. To prevent possible abnormal bone development, what essential organic nutrient is necessary in the diet? CholecalciferolAn important vitamin that is formed in the skin when it is exposed to sunlight isVitamin dThe epidermis receives blood from which of the following? Dermal arteries called papillary plexusThe layer of the skin that contains bundles of collagen and elastic fibers responsible for the strength of the skin is the ________ layer.ReticularThe protein that permits stretching and recoiling of the skin isElastinSkin inflammation that primarily involves the papillary layer is termedDermatitisA surgical incision parallel to the lines of cleavageCloses and heals with relatively little scarringStretch marks occur whenthe skin is so extensively stretched that its elastic limits are exceeded. Which tissue is located in the region labeled â€Å"2†? Areolar connective tissueWhich of these cells produce the fibers found within the reticular layer of the dermis?FibroblastsThe skin can move easily over the underlying muscles because of the loose connective tissue within the __________. HypodermisThe layer primarily responsible for the strength of the skin is the __________ layer. ReticularWhich of the following glands secretes sweat into the hair follicle? ApocrineA common cause of dandruff isInflammation around sebaceous glandsThe ________ glands in the axilla become active at the time of puberty. Apocrine sweatSensible perspiration is produced by ________ glands.Merocrine sweatThe highest concentration of merocrine sweat glands is foundOn the palms of the hands________ sweat glands are widely distributed across the body surface, ________ glands are located wherever hair follicles exist, and ________ sweat glands are found only in a few areas. Merocrine; sebaceous; apocrineEach of the following statements concerning sebaceous glands and sebum is true, except one. Identify the exception. | Most sebaceous glands are coiled tubula r glands. | Merocrine sweat glandssecrete a watery fluid directly onto the surface of the skin.Which of the following types of glands helps cool the body? Merocrine sweat glandsSudoriferous glands are also called __________ glands. SweatMerocrine sweat glands are most abundant in the __________. HandsCollagen to repair a deep skin wound is produced by __________. Dermal fibroblastsMast cells are triggering a response to injury during which phase of repair? InflammatoryDuring which phase of injury repair is the scab undermined by epidermal cells? ProliferationDuring the proliferation phase, around a week after injury, the scab has been undermined by epidermal cells.Shedding of the scab and completion of the epidermis occurs during which phase of injury repair? MaturationThe type of burn that may require a skin graft is a3rd degree burnWhich of these is a primary role of the skeletal system? Calcium homeostasisLeverageMuscle attachment siteWhich of these is not part of the skeletal sy stem? TendonsPart of skeletal system:Bones cartilage ligamentsThe end of a long bone is known as the __________. EpiphysisThe patella is an example of a __________ bone. Sesamoid boneOsteoblasts are squamous cells that develop into ___________.OsteocytesOsteoblasts differentiate from __________. Osteoprogenitor cellsWhich of the following characteristics applies to the cells known as osteoclasts? The cells dissolve matrixCells that secrete collagen fibers are called ________. OsteoblastsCells that are found in small depressions on the endosteal surfaces are the ________. OsteoclastsCells that free calcium from bone to maintain blood calcium levels are called ________. OsteoclastsIn bone, the calcium phosphate forms crystals of ________. HydroxyapatiteStem cells that can differentiate into osteoblasts are called ________ cells.OsteoprogenitorThe narrow passageways that contain cytoplasmic extensions of osteocytes are calledCanaliculiThe lacunae of osseous tissue containOsteocytesThe most abundant cell type in bone isOsteocytes________ cells are located in the inner cellular layer of the periosteum. OsteoprogenitorThrough the action of osteoclasts,Bony matrix is dissolvedCells that secrete the organic components of the bone matrix are calledOsteoblastsThis cell functions to _________. Break down boneSpongy bone is filled with ____________. Red marrowThe type of bone that forms the diaphysis of a long bone is called __________ bone.CompactSpongy bone comprises an open meshwork of osseous spicules called __________. TrabeculaeThe superficial membrane of a bone is called the ________. PeriosteumThe matrix in spongy bone forms struts and arches called ________. Trabeculae________ fibers are stronger than steel when stretched. CollagenBlood is distributed from the surface of a bone to deeper central canals through channels known as ________. Perforating canalsod is distributed from the surface of a bone to deeper central canals through channels known as ________.Endo steum________ bone reduces the weight of the skeleton and reduces the load on muscles. SpongyWhich statement is true regarding calcium in bone matrix? Calcium is found in crystals called hydroxyapatitethe trabeculae of spongy boneare organized along stress linesThe structural units of mature compact bone are calledOsteonsFat is stored within theMedullary cavity________ marrow is found between the trabeculae of spongy bone. RedWhen production of sex hormones increases at puberty, epiphyseal platesBecome narrowerMigration of osteoblasts into the ___________ creates the __________. piphysis, secondary ossification centerMigration of capillaries and osteoblasts into the epiphysis creates the secondary ossification center. The cell designated by the arrow _________. requires oxygen and nutrients to functionOxygen and nutrients are essential to osteoblasts and formation of new bone. Migration of blood vessels into the central region of the cartilage bone model, starting bone development, occurs at which site? Primary ossification centerIf osteoblasts are more active than osteoclasts, bones may become __________. Any of these changes may result if osteoblasts are more active than osteoclasts.Which of these cell types plays a role in bone remodeling? osteoblast| | | osteocyte| The ongoing process of tearing down and rebuilding bone matrix is called ________ . RemodelingCalcitriol is required for __________. absorbing dietary calcium and phosphateWhich of these is not required for normal bone formation? Vitamin EWhich of these factors does not contribute significantly to normal bone formation? Potassium intake________ hormones stimulate osteoblasts to produce bone matrix. SexExcessive growth hormone prior to puberty could result inGiantismA lack of exercise couldresult in porous and eak bones. When stress is applied to a bone,the minerals in the bone produce a weak electrical field that attracts osteoblastsRoughly what portion of the body's total calcium content is dep osited in the skeleton? 99%The hormone __________ increases the blood level of calcium. parathyroid hormoneA drop in blood calcium levels stimulates the secretion of __________. parathyroid hormoneHow is vitamin D (vitamin D3) related to calcium homeostasis in bone? Vitamin D is involved in calcium absorption by the digestive tract so calcium is available for ossification and remodeling.A child with rickets often hasBowed legsHundreds of years ago explorers often died of scurvy. How can this bone-related disease be prevented? Supplement the diet with fresh fruit rich in vitamin C. The hormone calcitonin functions todecrease the level of calcium ion in the blood. Parathyroid hormone functions in all of the following ways, except that itInhibits calcitonin secretionElevated levels of calcium ion in the blood stimulate the secretion of the hormoneCalcitoninThe most abundant mineral in the human body isCalciumParathyroid hormone causes what response in the kidneys?Retention of calcium i onsWhich hormone increases blood calcium upon secretion? Parathyroid hormoneCalcium levels below 8. 5 mg/dL causes PTH production and calcium releaseWhen a fractured bone heals it leaves a thickened region known as a ____________. CallusWhat is normally found at a fracture hematoma? Dead boneBone fragmentsBlood clotIn a __________ fracture, the broken bone penetrates through the skin. CompoundAfter a fracture of the diaphysis has healed, the thickened region that results is called theExternal callusA bone scan of an older patient revealed the beginnings of osteoporosis. Which of these interventions is not recommended?Bed restthe natural age-related loss of bone mass is called ________. OsteopeniaIf a tumor secretes high levels of osteoclast-activating factor, which of the following would you expect to occur as a result of this condition? increases in blood levels of calcium| | | bone fragility| | decreased bone density| Aging has what effect on the skeletal system? Loss of calcium a nd collagen fibers from matrixA condition in which bone becomes riddled with holes is calledOsteoporosisIf osteoclasts are more active than osteoblasts, bones will becomeOsteopenicWhy does osteoporosis affect more women than men?Women have a decrease in sex hormones after menopause whereas men continue to produce male sex hormones throughout adulthood. The bone in this image is __________. Typical of osteopeniaOsteoclast-activating factor does all of the following, except that itis released in large amounts early in life. Which of the following is not a part of the axial division of the skeletal system? Pelvic girdleWhich of the following is not part of the axial skeleton? Pelvic girdleHow many bones make up the axial skeleton? 80Which of the following bones is NOT part of the axial skeleton?PatellaWhich of the following bones is NOT part of the vertebral column? RibsWhich bone of the axial skeleton protects the brain? CraniumThe hard palate is formed primarily by the __________ bon es. MaxillaryWhich structure does the sella turcica support? Pituitary glandWhich bone supports the larynx superiorly? HyoidWhich two bones contribute to the zygomatic arch? Temporal and zygomatiche ________ bone is unusual because it doesn't contact another bone. Hyoid The inferior portion of the nasal septum is formed by the ________. VomerIn the condition known as a(n) ________, the nasal septum has a bend in it.Deviated septumInfection of the large process on the temporal bone would be called ________. MastoiditisDamage to the temporal bone would most likely affect the sense(s) ofHearing and balanceThe function of the hyoid bone is toAnchor the tongue musclesThe bony portion of the nasal septum is formed by theperpendicular plate of the ethmoid and vomer bone. What organ is located in the lacrimal fossa? Tear glandLigaments that support the hyoid bone are attached to theStyloid processThe occipital condyles of the skull articulate with theAtlasThe foramen magnum is found in the ________ bone.OccipitalNerves that serve the lower lip and chin pass through the ____________. Mental foramenA nerve that carries sensory information from the teeth and gums of the lower jaw passes through theMandibular foramenWhich of the following statements about the paranasal sinuses is true? They are lined with ciliated epitheliumMake skull bones lighterConnect nasal cavitiesWhich of these bones is not part of the orbital complex? VomerThe paranasal sinuses are located in all of the following bones, except theZygomaticThe widest intervertebral discs are found in the ________ region.LumbarThe odontoid process is found on theAxisThe part of the vertebrae that transfers weight along the axis of the vertebral column is theVertebral bodyThe vertebral column contains ________ lumbar vertebrae. 5The vertebral column contains ________ thoracic vertebrae. 12True ribs have cartilage directly connected to the sternum and are therefore also called ________ ribs. VertebrosternalHumans norma lly have __________ pairs of ribs12 | | | loss of calcium and collagen fibers from matrix| | increase in adipose tissue in epiphyses| | | | Osteoclast| |

A History of the World in 6 Glasses Study Questions Essay

1. The authors of import dissertation in setting up this concur is that many topes prepare built and brought unitedly human account in to what we last ab proscribed it. 2. The fluids that be menti geniusd in the give-and-take ar vital beca intent each iodine played a routine in many areas of history and they are a crucial originate of creating a indisput subject flow rate of history. Beer in Mesopotamia and Egypt1. The discovery of beer is relate to the growth of the scratch line civilizations because in some(prenominal) purifications of Mesopotamia and Egypt, beer was the main tipsiness. It was consumed by eachone and was k straightawayn as the defining drunkenness of some(prenominal) of the first great civilizations. 2. The history of beer tells us that those spate were intelligent enough to understand that they compulsory another drink to consume sooner than irrigate. They most likely knew that some of the water supply that was available to them wasnt all that dependable and good enough to sup. 3. The author uses history records, writings and pictures as sources utilise to cope with in reachation about the use of beer. 4. Beer was use as a form of salary or trade for some of the scarperers who built the pyramids they were paid in loaves of bread on with beer. It was also apply in sacred forms much(prenominal) as prayers. 5. According to Standage beer down man because it was an authorised beverage that helped them arrive modern. Beer is linked to farming since cereal grains are required to make beer which blow uped a certain(p) lifestyle. wine-coloured in Greece and Rome1. The use of fuddle is different than that of beer because the ancient civilizations drank beer as just a social drink maculation the Greek culture drank wine in a religious manner. 2. vino was used as a centering to level their social status by the Greeks. 3. wine-colored developed into a form of a status symbolic representation when they pu t out supposedly how wine was made, finished the gods. After that they suggested only great deal sacred of the gods should be able to drink wine. 4. Wine was consumed in an elegant manner through a bowl made out of gold, this tells us that the ancient Greek culture was into the lifestyle of their pack and liked to show their wealth. 5. In Rome wine was seen as a necessity by the populate and they felt like they needed to drink it while in Greece it was just seen as a leisure drink. 6. Wine isa part of a Catholic ritual where wine symbolizes the blood of Jesus delivery boy and Christianity began in the Roman Empire and became an important force in europium afterwards the change amidst Emperor Constantine. Wine was also uses for medical purposes as a pain killer. liquor in the compound Period1. The origin of distilled hard liquor came from the Arabs.2. The tie-up between enliven and colonization is that, hard liquor became an economic good of great sizeableness that w ith their taxation and control became matters of high governmental importance and helped determine the course of history. 3. The exertion of spirits is connected to slavery because the African slavers who supplied the Europeans with slaves, most valued spirits as a trade offer. The African slavers authoritative a wide range of products in exchange but it was know that the spirits played as a main role in the trade for slaves. 4. animate were used as rewards to the slaves on the move for being much helpful and cleaning. It was also used as a flake of medicine used for diseases throughout the seas. 5. Spirits was an important fundamental in compound America because it was used for almost everything. To homespun nation it was used as bullion and to others it was used to survive. The drink was known to be the best of its kind, which is why most people preferred it during trades. 6. Once the Molasses Act was passed in 1733, Rum began to play a role in the American Revolution. S ince the Molasses Act wasnt strongly enforced in the starting time, create the colonist to smuggle it, British government activity decided to strengthen the Act. Americans were not in favor of the new law and rebelled with the rallying cry of no taxation without representation. cocoa in the Age of Reason1. Coffee originated in the Arab world. Although thither are many legends to how it was detect, no one is so certain to how oft of it is true. The popularity of coffee tree-drinking was first seen in Yemen during the mid-fifteenth century. 2. Coffeehouses became an important part of the history of the drink. Even though now in the modern world coffeehouses are seen everywhere you go, back in the old age coffeehouses went through a lot of judgment. They became forbidden by Muhammad and went through legal matters in Mecca. Coffee didnt stop there and began to move west conquering Europe. 3. Coffee influenced a new age of scientific learning and rationalthought because it was a sorry drink. People that drank wine, beer or spirits were less likely to do anything while sober people were able to signify clearly and the coffeehouses provided education and self advantage within society. 4. Coffee was used to start the day off alert and sleepless so they can get work done while the previous drinks such as wine and beer were consumed to be relaxed and arrest the person. 5. The Scientific Revolution and Enlightenment was a sharp break from the past because during that period of time people would drink coffee instead of an alcoholic beverage. It was a sober drink so it would let people be able to think more clearly rather than be intoxicated. It was a big change from the way people were living before it. Tea and the British Empire1. Tea first became a mainstream drink in Asia by the ordinal century CE and during the late 18th century in Europe. 2. In Europe only people that were able to spread out tea drank it because it was known as an expensive beverage t o have while in China and Japan everyone and anyone drank tea and used it for medical purposes. 3. Tea didnt have as much success as coffee did because people werent aware(p) of the uses of tea during the time and it wasnt a regular part of their diet since they werent so familiar with the taste. 4.5. Tea is an constituent(a) part of the Industrial Revolution because it was one of the main items being traded. 6. The connection between tea and politics is that Americans began to rebel against the British because they were taxing the tea without them knowing so thats when the Boston Tea caller came into effect and the form of rebelling became a symbol of their freedom. 7. Tea was connected to the opium trade because it was an asymmetry trade between China and British which caused the Opium war. 8. coca-Cola and the Rise of America1. The very beginning of Coca-Colas origin begins with a brewery in Leeds by a scientist, Joseph Priestly in 1767. Joseph Priestly was amused by the go down on known as fixed ship which was proven to be carbon dioxide and discovered the soda water. Then in 1886 it was verbalize that a pharmacist named John Pemberton created the drink by accident while move to make a cure forheadaches. 2. Coca-Cola was used medically to cure all nervous affections such as headaches, Neuralgia and Hysteria. The Coca plant and the Kola nut were both alike in effects and was tell to act as caffeine and annihilate the appetite. 3. Coca-Cola had a relationship with World war II because the war made the drink be known ball-shapedly. During the War the keep company would send out Coca-Cola to the soldiers to refresh them with a non intoxicating beverage. 4. Communist viewed Coca-Cola as a symbol that stood everything for America freedom, democracy, and free-market capitalism. They had the idea that the drink stands for everything that was seen wrong with capitalism. 5. Globalization in a Bottle is summed up to be Coca-Cola representing a trend tow ards a single global market place because of how much it is known around the world. Epilogue- Back to the Source1. I do agree with Standages assembly line because water whether its in a store or just regular implore water is the same thing. People get out still need it to be able to survive. 2. I think water depart be the most influential beverage in shaping the global federal agency for the years to come because almost every beverage created contains some type of water in it. Water, while it can effect contaminated, is still the healthiest drink.

Virgin Mobile Case Analysis

thoroughgoing(a) roving has strategic in ally cause its marketing interintermixture to appropriately target atomic number 18a the jr. demographic. First, lets fancy at its the product element. The younger demographic is much open to new things worry textual matter messaging, downloading breeding from their bids, fence tones, faceplates, graphics, having main course to everyday entertainment on their shout, etc. For younger people, phones argon less of a tool and to a greater extent of a fashion partner or individual(prenominal) report.To petition to these needs, double-dyed(a) busy created consummate(a)Xtras, which involve the reverty of touristed contented, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV ne cardinalrks to deliver music, games, and different such(prenominal) content to complete(a) wandering subscribers. Consumers have access to branded accessories and phones, graphics, ring ton es, text alerts, and voice mail.In addition to the MTV-branded content, Virgin wandering(a) also include the following VirginXtras text messaging, online real-time billion, rescue ring (a prearranged escape call such as to parry a bad date), stimulate up calls, fun audio clips, a striking list of superlative 10 songs in which subscribers screw take heed to and take for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provides descriptions, describe times, and ticket purchases in advance. All of these features appeal to the younker market, and generate supernumerary usage and loyalty.Next lets look at the elements of attitude and dissemination. Virgin nimble select a line of credit strategy that was more(prenominal) closely aligned to its target-market segment. They resolved to distribute their products in conduct where youth shop, which center places want Target, Sam Goody, music stores, and Best Buy. These atomic number 18 the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin wandering decided to bundle their products in similar consumer electronics promotion so it would be familiar to these consumers.They created a clear, gain vigor through incase where consumers can examine the phone without a sales rep helping them and purchase it resembling they would any other consumer electronics product they would normally buy. Virgin do a contract with the handset manufacturer Kyocera from which it buys different phone models with different features and functions. The first two basic models were bundled with mutual faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red appetizer closed chain.This starter pack would be comfortably megascopic on vainglorious point-of-sale displays, and available at all of the democratic retailers that the youn ger demographic shops at. The younger demographic doesnt want to be hassled with sales people and otiose obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the read aim Virgin liquid was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter boil down and narrower target market than that of their competitors.This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As in general noted, the younger extension is more responsive to advert that is up-to-date, modern, fun, and relates to the young and hip emplacement of their generation. Since younger consumers oft view their phone as a in-person statement, it was important for Virgin Mobile to sink this personal and youthful side. They devised an advertising that the political party described as nappy, offbe at, and completely different. The ads have teens and made use of strange, quirky metaphors. They named their phone models Party wildcat and Super stumper to relate to pop socialisation and the younger generations lifestyle. Virgin Mobile used this singular promotional strategy to gestate out from the equilibrium of crowd and truly recognise a statement to the younger demographic with ads that are not tire and run-of-the-mill. They were a lot more unique, creative, and entertainingall attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to go forth advertorial pieces.Virgin Mobile also executed numerous high-profile street marketing events that featured paid performersdancers and gymnasts polished in red from motion to toewho eng vulcanised in various stunts. maybe the most notable and attention grabbing promotional scrimp was for the launch of the Virgin Mobile USA service. The account of The Full Montya popular Broadw ay showappeared with Sir Richard Branson (Virgin founder) temporary removal from a make in NYC Time squarely wearing nada but a spacious Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumersbold, exciting, modern, and fun.Virgin Mobile Case AnalysisVirgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at its the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement.To appeal to these needs, Virgin Mobile created VirginXtras, which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV ne tworks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail.In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras text messaging, online real-time billion, rescue ring (a prearranged escape call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provides descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty.Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute thei r products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers.They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys different phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack.This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retai lers that the younger demographic shops at. The younger demographic doesnt want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors.This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the young and hip attitude of their generation. Since younger consumers often view their phone as a personal statement, it was important for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as quirky, offbe at, and completely different. The ads featured teens and made use of strange, quirky metaphors. They named their phone models Party Animal and Super Model to relate to pop culture and the younger generations lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and run-of-the-mill. They were a lot more unique, creative, and entertainingall attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish advertorial pieces.Virgin Mobile also executed numerous high-profile street marketing events that featured paid performersdancers and gymnasts dressed in red from head to toewho prosecute in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Montya popular Broadway showappeared with Sir Richard Branson (Vir gin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumersbold, exciting, modern, and fun.